J1 Beach

J1 Beach is Dubai’s glammed-up, reimagined beachfront destination, rising from the former La Mer South. Think 500 meters of pristine coastline, 13 licensed restaurants and beach clubs, luxe sea views, sun loungers, pools, and an elegant vibe from morning until late night. 🌊🍹 Whether you arrive by car (valet), by sea (via jetty), or stroll in, the architecture, shaded walkways, palm trees, and coastal elegance all combine for a relaxed-yet-chic seaside escape. Great for food lovers, sunseekers, nightlife, and families alike with plenty to see, drink, eat and unwind.